If I had the resources of Warren Buffet, Bill Gates or another major philanthropist, I’d find a way to “send a memo” to every job seeker in America. My message would be this: get off job boards, stop calling recruiters…

The buzz in marketing now is telling a story about a product or service—not just listing features on packaging or advertisements. That story concept is spilling over to the marketing of human talent, too.
Companies hire people—but it’s hard to…